ORTRA

Promoting healthcare professions

Promoting healthcare professions well also means recruiting people who won’t leave after six months. And that starts with speaking honestly.
“Doing a tough but meaningful job” is an award-winning campaign that reaches the right audience: those with a true vocation.



  • Other
  • Film
  • Print
  • Social media
Distribution Geneva
Adaptations 50+
Language 1
Since 2024
Award Grand prix romand de la création
  • Other
  • Film
  • Print
  • Social media
fais un métier dur mais beau
ORTRA affiche rue
ORTRA triptyque